‘V Day’ Belongs to ‘Veronica Mars’

Thankfully, Valentine’s Day has been hijacked this year by anti-saccharine TV. Not only does House of Cards return to Netflix February 14 in all its conniving glory, but the teen detective Veronica Mars starts her grand comeback as well.

Chances are you may have missed Veronica Mars when it was on the air. Only (only) 2.5 million people tuned in to its debut season on UPN in 2004, before its star, Kristen Bell, was a Big Deal. The murder mystery show, created by Rob Thomas, played with traditional notions of noir by casting a female lead as a private investigator (part-time P.I. — she still had to go to high school) hellbent on solving the murder of her best friend. Thomas also gave Veronica Mars a healthy dose of sass, prone to lines like:

“Just be glad I don’t flip my hair. I’d own you.”

The show developed a cult following over three seasons, but went the way of Freaks and Geeks and was cancelled prematurely in 2007. Teens (and twentysomethings) cried. Life went on…

…until Thomas, Bell and several Veronica Mars cast members decided to mess with the stuffed shirts of the film industry. They launched a Kickstarter campaign in 2013 to raise money for a Veronica Mars movie. The goal: $2 million. Watch them make their case:

By the end of fundraising, 91,585 backers — the most in Kickstarter history — had donated $5.7 million to the cause, proving there is life for Mars after all.  The Veronica Mars movie opens March 14 in select cities. Tickets go on sale February 14 at amctheatres.com. (Hint: Makes a good gift.)


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